WE SELL PREMIUM, HAND TIED FLIES

AND DONATE 100% OF THE PROCEEDS TO

MEN'S MENTAL HEALTH ORGANIZATIONS

Our flies are proven, well tied and durable.

100% guarantee. You don't like your flies, we'll exchange them no questions asked.

The Team

JENNINGS HESTER

Board Member

Jennings grew up loving sports and competition, but the outdoors and fly fishing were things he didn't learn to appreciate until late into his 20's.

 

Both have helped him in many ways, and he hopes to share the passion with others.

He founded the company with the idea that there needs to be more awareness, less stigma and that fly fishing can help bridge that gap.

BAKER ARENA

Board Member

Baker Arena calls the mountains of Evergreen CO home where he lives with his fiancé and Great Pyrenees. Baker has dealt with anxiety throughout his life and it has been something that he has worked through with the help of professionals. However, Baker realized that fly fishing in beautiful locations truly is “nature’s Valium” and he turns to the river whenever things get hard.

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JEFF GUIDOTTI

Board Member

Jeff is a Colorado native who grew up fishing with his father. He is an avid fly fisherman and outdoorsmen and has experienced his own mental health challenges with the passing of his father. He is an incredible resource on all things fishing and is a significant contributor to the organization. 

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NEERAJ "RAJ" SATHE

Board Member

Raj deeply believes in the healing benefit that fly fishing and tying has brought him. The sport has helped him overcome his own battles with depression and anxiety. He is motivated to share it with others who are interested.

Joe Dietz

Chief Operating Officer

Joe grew up in Wisconsin and moved to Colorado in 2013 after spending time in New Mexico.

He is an avid outdoorsmen who got into fly fishing at his family cabin in Wisconsin. You'll never meet anyone who enjoys not catching fish as much as Joe. He loves the mindfulness that fly fishing and nature brings him while on the water.

Joe plays a fundamental role in the day to day operations of the company and building a lasting business model to maintain the mission for years to come.