WE STAY COMMITTED:

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Fishing the Good Fight is fully committed to furthering its Purpose and Mission in all actions taken and decisions made. 

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WE DO IT RIGHT:

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Fishing the Good Fight acts with integrity, decency and honesty in every aspect or the orginization. We do not discriminate and treat all people in an honest, forthright and respectful manner. We recognize that our individual actions reflect on both the Organization and the Fly-Fishing Community and we do not take shortcuts or act in an illegal or unethical manner.

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WE ARE PASSIONATE:

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Fishing the Good Fight is passionate about increasing the availability and awareness of mental health services for men while decreasing the stigma associated with mental illness or seeking mental health support. We combine that passion with our love of fly fishing and tying to inspire others to adopt the sport and discover the therapy it can provide.

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WE SERVE OUR COMMUNITY & CUSTOMERS:

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Fishing the Good Fight exists to serve. We recognize that is not about "us", but is about the men in our community we support. Therefore, we take our obligation to provide to help to those in need with the upmost seriousness. Moreover, we recognize that our customers are a key component to furthering our Mission and Purpose and we have an unwavering commitment to delivering high-quality products with the highest customer service. 

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WE TAKE CARE OF THE ENVIRONMENT:

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Fishing the Good Fight, and Fly Fishing itself, would not exist without high quality fisheries. We view ourserlves as stewards of our natural environment and support conservation efforts to preserve the beautiful habitats where we recreate, build community and experience the healing power of fly fishing.

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